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Privacy Policy

HELM AG (hereinafter “we” or “Controller”), Nordkanalstrasse 28, 20097 Hamburg, Germany is responsible for this website.

Our Data Protection Officers can be contacted via the following e-mail address:

1. Definitions

The terms “personal data” or “data” refer to all information related to an identified or identifiable natural person. “Identifiable” means a natural person who can be identified directly or indirectly, in particular through an identifier such as a name, an index number, location data, or one or several characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

“Data subject” means an identified or identifiable natural person, for instance you yourself.

“Controller” refers to the natural or legal person, public authority, agency or other body that solely or jointly decides on the purpose and means of the processing of personal data. 

“Processing” or “process” refers to all manual or automated procedures carried out, or all such series of procedures related to personal data such as the gathering, collation, organization, assignation, saving, adjustment or modification, selection, calling up, use, provision of access through transfer, dissemination or any other means of making data available, comparison, linking, limitation, or deletion. Processing refers to the corresponding activity.

“Processor” is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the Controller.

Further, the terms used in this Privacy Policy correspond to those used in Art. 4 of the European General Data Protection Regulation (“GDPR”). Please see for additional and deviating requirements according to your local law Sec. 7 of this Privacy Policy.

2. Processing your data

We process the personal data that you make available to us via our website or via e-mail in the manner described in the following.

2.1 Visits to our website

When you visit our website, your browser automatically sends us information that is then temporarily saved in a logfile. This information includes your IP address, the date and time of your visit, time deviation from GMT, HTTP status code as well as the domain name of the website from which you visited ours (referrer URL). We process these data to ensure the correct display, use, stability and security of our own website.

The legal basis for data processing is Art. 6 (1) 1(f) GDPR. Legitimate interest is provided by the above-mentioned data-processing purposes.

We additionally use cookies on our website. Further information on these is available below under section 2.4 of this Data Privacy Policy.

2.2 Contacting us via the Contact Form

Should you have questions about our products or regarding other matters, we give you the option of contacting us via the Contact Form we provide (link on the upper right side). In this context we process your personal data (name, address, telephone number, e-mail address, details regarding your company and position) to be able to provide you with an individualised response to your request.
Within this, the processing of your data is necessary either to carry out pre-contractual measures with you (Art. 6 (1) 1(b) GDPR) or is based on our legitimate interest in responding to your enquiry (Art. 6 (1) 1(f) GDPR).

2.3 Contact via e-mail

You also have the option of contacting us via e-mail should you have questions regarding our products or other enquiries. We process your data, i.e. your e-mail address, destination address, IP address, e-mail programme, date and time of your e-mail, the content of your e-mail as well as the information you provide to enable us to respond to your enquiry individually.
Within this, the processing of your data is necessary either to carry out pre-contractual measures with you (Art. 6 (1) 1(b) GDPR) or is based on our legitimate interest in responding to your enquiry (Art. 6 (1) 1(f) GDPR).

2.4 Cookies

We use ‘cookies’ on our website. These are text files that are saved on your computer or other end-devices such as your smartphone or tablet. Using cookies helps us design our website to meet the needs of users and to continually optimize it, as well as to analyse how you use our website in order to improve it to better serve your interests.

For instance, session cookies show us when you have visited individual pages of our website. Session cookies are automatically deleted when you leave our website.

In addition we also use temporary cookies that are saved on your computer or end-devices for a limited period of time. These cookies indicate to us what data you entered and what settings you selected on a previous visit to our website, so that you do not have to re-enter or reselect these.

Further, we use tracking cookies to log the use of our website statistically and thus to optimise our website.

Our use of cookies may involve processing of your personal data, e.g. your IP address and information on how you interact with our website. The processing of your data in connection with our use of cookies for the above-mentioned purposes is based on our legitimate interest in order to fulfil the purposes listed above and below (Art. 6 (1) 1(f) GDPR) and/or, where required by law, your consent (Art. 6 (1) 1(a) GDPR). 

When you first visit our website you will be required to expressly accept the use of cookies through an “Accept” button, which will be enabled in the cookie notification. In any case, please note that you can block or disable cookies by configuring your browser to block the installation of some or all cookies. Almost all browsers allow you to be alerted to the presence of cookies or block them automatically. If you block cookies, you can continue to use our website, although some services may be limited and your experience on our website may be less satisfactory as a result.

We use the following cookies on our website:

CookieProviderPurposeOpt-Out/ RefusalProcedere
(cookie notification on top of website)
HELM AGChecks whether or not the user has accepted cookiesNot possible, as this is necessary for the technical provision of the website.1 year
(standard TYPO3 session cookie)
HELM AGIdentifies the user’s session via a randomly generated numeric code.Not possible, as this is necessary for the technical provision of the website.session cookie
(automatically deleted on leaving the website)
pixel_ratioHELM AGAdjusts the layout file / design to suit the user’s end-device.Not possible, as this is necessary for the technical provision of the website.session cookie
(automatically deleted on leaving the website) 
_ga (Google Analytics)Google LLC
1600 Amphitheatre Parkway
Mountain View
CA 94043 USA (“Google”)
Logs information about the user’s activity on the website. Years
_gid (Google Analytics)GoogleLogs information about the user’s activity on the website. cookie
(automatically deleted on leaving the website)
_gat (Google Analytics)GoogleLogs the frequency of the user’s visits to the website, to minimise data traffic. cookie
(automatically deleted on leaving the website)
NID (Google Maps)GoogleDisplays our locations. months
IDE (Google Ads)GoogleMeasures user activity on the website to optimise the display of advertisements cookie
(automatically deleted on leaving the website) 

In detail:

With the aid of this cookie we can identify whether you have confirmed your acceptance of the cookie notification by clicking “Accept”; if so, the page will not display this notification again. As part of this, your IP address will be saved until you leave the website.

This is a standard TYPO3 session cookie that stores information regarding your current website visit (including your anonymized IP address and the time of your visit). To do this, a randomly generated numeric code is created that allows our website to recognise you, as long as you do not close your browser. For example, your language preference will be maintained during your visit to our website.

This cookie ensures that our website is correctly displayed to you, through storing information on your screen resolution for the duration of your visit to our website.

This cookie supports the appropriate display of advertising to the user (for instance, preventing single advertisements from appearing repeatedly). This cookie logs user activity following the display of an advertisement in order to measure its effectiveness and to optimise future advertisements correspondingly for the user.

Google Maps
We use Google Maps, a Google offer, on our website to display the locations of our offices and subsidiaries. When users visit sub-pages in which Google Maps is integrated (‘Locations’ and ‘Contact Form’) a cookie is saved on your end-device to process user settings and user data (language, number of search results displayed, activation of the Google SafeSearch filter).
This cookie is not normally deleted when you close your browser but expires after a certain period, unless you delete it previously. If you do not accept this data processing you can deactivate the Google Maps service and thus prevent data processing by deactivating the JavaScript function in your browser. Further information on the cookies used by Google is available here as well as in Google’s Data Privacy Statement.

3. Access to your data and transfer to third parties

HELM AG’s personnel have access to your data.

Additionally, we commission third parties to carry out data processing on our behalf (as Processors). In such cases their contractual relationships with us are governed by the requirements of the applicable data protection law.

Otherwise your data will not be transferred to third parties (as Controllers) unless we specifically inform you of this in advance, and such data transfer to third parties is permitted under an applicable statutory provision (e.g. your explicit consent, the execution of a contract, or on the basis of other statutory provisions), or we are legally obliged to make this data available to fulfil an applicable statutory requirement.

The following third party companies are working for us as Processors:

sitegeist Media Solutions GmbH
Poßmoorweg 2
22301 Hamburg (Germany)

Mittwald CM Service GmbH & Co. KG
Königsberger Straße 4-6
32339 Espelkamp (Germany)

4. Duration of data storage

As a general principle we only store personal data until the originally intended and approved purpose of saving and storing it has been fulfilled.
Notwithstanding the above general principle, data is not deleted if this information is necessary to fulfil a statutory obligation that we are required to uphold. For instance we are subject to statutory commercial as well as taxation data-storage provisions that require certain data to be stored for up to ten years under applicable local law.

5. Your rights

You have the following rights:

  • the right to be informed about and have access to the personal data we process (Art. 15 GDPR)
  • the right to have the personal data we process corrected and / or completed (Art. 16 GDPR)
  • the right to have the personal data we process deleted (Art. 17 GDPR) or to restrict its processing (Art. 18 GDPR)
  • the right to data portability (Art. 20 GDPR).

You have the right to lodge an official complaint with the responsible supervisory authority.

You have the right under the provisions of Art. 21 (1) and Art. 21 (2) GDPR to refuse the processing of your personal data at any time that is carried out in pursuit of our legitimate interests (Art. 6 (1) 1(f) GDPR).

If you have consented to the processing of your personal data, you have the right to withdraw this consent at any time.

To exercise these rights please e-mail our Data Protection Officers using the contact details provided under Sec. 8.

6. Security of your data

To ensure the security of your personal data we have implemented appropriate technical and organisational measures in accordance with Art. 32 GDPR. We take technical and organisational safety measures so as to ensure that our personally identifiable information is protected against loss, manipulation, destruction and unauthorized access. Our security measures are constantly being improved according to the technological development.

7. Local Law Requirements


8. Contact

Should you have any queries or comments regarding data privacy please contact our Data Protection Officers via e-mail (

The further development of the internet requires us to update our Data Privacy Policy. We will publish all required changes on this website.

Germany / Hamburg, 20.08.2018